Why AI fluency is now an investment skill (and what it is not)
How much AI expertise does a private equity investor actually need? Not engineering depth. What a PE professional needs is AI fluency: enough working knowledge to challenge management assumptions, assess business-model disruption, read AI economics, spot weak AI claims, use AI tools responsibly and ask the right diligence questions. The investment skill is judgement applied to AI, not the ability to build it.
The market has already settled the question of whether AI belongs in dealmaking. Deloitte's 2025 GenAI in M&A Survey of 1,000 corporate and private equity leaders found that 86% of responding organisations have integrated generative AI into their M&A workflows, with 65% of them doing so within the previous year, and 35% of adopters applying it to due diligence. S&P Global Market Intelligence's 2026 Private Equity Survey confirms the same centre of gravity from the GP side: due diligence shows the highest AI adoption of any workflow, at 31% somewhat or fully integrated, while barriers cited include lack of expertise (49%), data privacy concerns (43%) and model accuracy concerns (38%).
What PE professionals do not need is equally clear. You do not need to train or fine-tune models, write production code, or explain transformer architecture. That depth belongs to specialists, and hiring it into the deal team is rarely the right answer. What you do need is the vocabulary and the scepticism to interrogate an AI claim the way you would interrogate a churn figure or a customer concentration number.
The cost of low fluency is asymmetric. On one side, a deal team that cannot distinguish a demo from a deployed product overpays for thin AI narratives baked into valuation. On the other, a team that dismisses AI entirely misses the disruption working through its portfolio: pricing pressure, seat compression and services substitution that erode the revenue lines the underwriting assumed were stable. Fluency is the hedge against both errors.
- Fluency means: challenging management AI assumptions, assessing disruption, reading AI economics, spotting weak claims, using AI tools responsibly.
- Fluency does not mean: training models, coding, or explaining model architectures.
- The cost of low fluency: overpaying for thin AI narratives, and missing disruption already working through portfolio revenue lines.
The six-level AI fluency framework
AI fluency becomes usable when it is structured. The framework below organises what a deal professional needs to know into six levels, each mapped to where it shows up in diligence and what you should demand from management. It is deliberately ordered: economics first, because cost structure drives everything else; evidence last, because it is the level that disciplines all the others.
| Level | What to know | How it shows up in DD | What to demand from management |
|---|---|---|---|
| 1. AI economics | Inference is a variable cost priced in tokens; AI COGS scales with usage, not users. The average enterprise spent roughly $7 million on AI model usage in 2025, nearly triple the $2.5 million spent in 2024 | Gross margin bridge under an AI-heavy product mix; whether productivity gains are realised savings or absorbed headcount | A costed inference model, not a slide about efficiency |
| 2. Business-model impact | Revenue disruption: pricing pressure, workflow automation, seat compression, services substitution. AI-native companies are abandoning seat-based pricing in favour of usage- and outcome-based models | Sensitivity of ARR to seat counts; which revenue lines a competitor with agents could take | Evidence of pricing power and churn behaviour under AI-native competition |
| 3. Product defensibility | Moats beyond the model: proprietary data, workflow ownership, system-of-record status, integrations, switching costs, model dependency | Whether the AI feature is a thin interface layer or embedded in customer workflows | Data provenance, integration depth, retention and expansion data |
| 4. AI operating capability | Whether management can deploy AI at scale: data infrastructure, talent, governance, change management | Whether AI initiatives are pilots or production systems with owners and metrics | Named ownership, production deployments, measured outcomes |
| 5. Risk | Data, IP, cybersecurity, model and vendor dependency, governance, regulatory exposure including the EU AI Act's obligations for high-risk AI systems | Where AI use creates liability, and whether governance exists before deployment rather than after | An AI governance register: use cases, risk classification, controls |
| 6. Investment evidence | Separating management's AI narrative from evidence-backed capability | Which AI claims are supported by contracts, usage data and audited metrics rather than demos | Source documents for every AI claim in the CIM |
Two levels deserve emphasis because they are where deals are won and lost. Level 2 is where disruption hides: a target whose revenue is priced per seat faces compression when software agents do the work instead of employees, and a target selling services that agents can substitute faces a narrower moat than its historical growth suggests. Level 6 is the discipline that binds the framework: every AI claim in a management presentation should be traceable to a document, a dataset or a metric you have seen, not a narrative you have heard.
Partner vs Principal vs Associate: who needs what depth
AI fluency is not one skill but a division of labour. Each seat in the deal team needs a different depth on the same six levels, and the framework works precisely because the levels can be distributed rather than mastered by everyone.
Partners: strategic implications and thesis challenge
A partner's AI fluency is exercised at the thesis level. Can AI disrupt the target's revenue model within the hold period? Does the management team's AI story change the addressable market, or merely decorate it? Is the valuation paying for an AI narrative the evidence does not support? Partners do not need to run the analysis; they need enough fluency to reject a weak one and to press management where the story is doing work the numbers cannot.
Principals and VPs: translation into underwriting and value creation
Principals and VPs translate AI risk and opportunity into underwriting assumptions and value-creation levers. That means converting Level 1 economics into a margin bridge, Level 2 disruption into a revenue sensitivity, Level 3 defensibility into a durability assessment, and Level 4 capability into a 100-day plan. The principal's test is whether an AI insight survives contact with the model: if it cannot change a revenue line, a cost line or a multiple, it is commentary, not analysis.
Associates: investigation, validation and structure
Associates build the evidence base. They ingest the data room, reconcile the AI claims in the CIM against contracts, usage data and financials, and structure findings so a principal can underwrite them and a partner can challenge them. AI fluency at this level is practical: knowing which claims to trace, which documents to demand, and how to use AI tools to cover breadth without mistaking coverage for verification.
- Partner: challenge the investment thesis; assess strategic AI implications; reject unsupported AI narratives.
- Principal / VP: translate AI risk and opportunity into underwriting assumptions, margin bridges and value-creation levers.
- Associate: investigate, validate and structure the evidence; trace AI claims to source documents and data.
AI tools inside the deal workflow
The same fluency that lets you challenge a target's AI claims makes you a better user of AI tools in your own workflow. Deloitte's survey found adopters concentrate generative AI in pre-sign stages, with 40% applying it to M&A strategy and market assessment, 35% to target identification and screening, and 35% to due diligence. The practical pattern across firms is consistent: AI compresses the mechanical layer of diligence so human attention concentrates on judgement.
The workflow breaks into five stages. Research and screening use AI to map markets and build target lists faster. Data room ingestion is the mechanical foundation: AI-native diligence platforms connect to virtual data rooms and process PDFs, spreadsheets, contracts and financial models within minutes, which matters because the bottleneck in most diligence is not analysis but access to structured material. Analysis follows: AI reads, cross-references and reasons over thousands of documents to generate first-pass diligence analysis. Risk synthesis layers on top: findings are evaluated by materiality, financial impact, legal exposure and deal relevance, so the team works a ranked list rather than a folder. Finally, IC preparation: AI drafts investor-ready deliverables with full source traceability, and shared workspaces keep workstreams aligned in real time.
The discipline that separates useful adoption from noise is the same one you apply to a target: traceability. An AI-generated finding that cannot be traced to a document, page and paragraph is a hypothesis, not evidence. Firms that institutionalise this discipline, rather than running isolated analyst prompts, are the ones whose AI use survives investment committee scrutiny, a shift from ad hoc pilots toward repeatable diligence systems that the broader market is now making.
What should remain human-led
AI changes the economics of diligence, not the locus of accountability. Certain responsibilities remain human-led not as a matter of tradition but because they are judgement-intensive in ways current systems are not equipped to own.
- Investment judgement and the recommendation: the decision to proceed, reprice or walk away rests with the deal team and the investment committee.
- Material assumption approval: revenue sensitivities, margin bridges and valuation assumptions derived from AI analysis are approved by people who own them.
- Relationship assessment: management credibility, cultural fit and negotiation dynamics are read by humans, in rooms.
- Negotiation: structuring, concessions and sequencing are strategic acts, not synthesis tasks.
- Accountability: AI output is evidence to be verified, not a conclusion to be adopted.
The practical rule is simple: AI produces findings, humans own decisions. A firm that blurs this line does not just add governance risk; it degrades its own diligence, because unverified AI output presented as analysis crowds out the scepticism that makes diligence worth paying for.
10 questions every PE professional should be able to answer about a target's AI exposure
These questions operationalise the six levels. If the deal team cannot answer them from evidence by the end of diligence, the AI exposure has not been underwritten.
- What is the target's current AI cost base, and how does it scale with usage? (Level 1)
- Which revenue lines are priced per seat or per user, and what happens to them under agent-based competition? (Level 2)
- Which parts of the target's service delivery could a customer replicate in-house with AI within the hold period? (Level 2)
- What proportion of the product's value depends on proprietary data, workflow ownership or system-of-record status rather than model access? (Level 3)
- How dependent is the product on third-party models, and what happens to margin and continuity if pricing or terms change? (Levels 1 and 3)
- Is AI in production with named owners and measured outcomes, or in pilots? (Level 4)
- What data does the AI use, under what consents and licences, and who owns the outputs? (Level 5)
- Where does AI use create IP, cybersecurity or regulatory exposure, including obligations under the EU AI Act for high-risk systems? (Level 5)
- Which AI claims in the CIM are supported by contracts, usage data or audited metrics, and which rest on narrative? (Level 6)
- What would falsify management's AI story, and has the deal team seen the documents that would test it? (Level 6)
Practical AI fluency checklist
Use this checklist as a self-assessment for the deal team before the next AI-heavy diligence. Each item maps back to the framework levels above.
- Can you explain inference as a variable cost and its effect on a software target's gross margin? (Level 1)
- Can you identify which of the target's revenue lines are exposed to seat compression or services substitution? (Level 2)
- Can you distinguish a proprietary-data moat from a thin interface layer on a foundation model? (Level 3)
- Can you tell a production AI deployment from a pilot by the evidence management presents? (Level 4)
- Can you name the target's AI governance posture and its regulatory exposure in your primary markets? (Level 5)
- Can you trace every AI claim in the CIM to a source document, and flag the ones you cannot? (Level 6)
- Does the team's own AI use in diligence meet the same traceability standard it demands of management? (All levels)
Fluency is a team property, not an individual credential. A firm where associates structure evidence, principals translate it into underwriting and partners challenge the thesis is more AI-fluent than a firm with one technically deep hire, because the framework distributes rather than concentrates.
This is also where a platform earns its place in the workflow. Plausity supports the same division of labour across the deal: AI for M&A ingests the data room and structures the material, AI Impact DD applies the disruption and defensibility lenses a principal needs, the AI Q&A Assistant lets associates interrogate documents with traceable answers, IC Memo drafts the investment paper from verified findings, and Findings & Risk Intelligence ranks exposure by materiality so partners can challenge the thesis on evidence rather than narrative. None of it replaces deal-team judgement; it makes the judgement better evidenced.
Frequently asked questions
Do private equity professionals need AI skills?
Yes, but the right skills are analytical, not technical. PE professionals need AI fluency: the ability to read AI economics, assess business-model disruption, evaluate product defensibility, judge operating capability, identify AI-specific risk and separate evidence from narrative. They do not need to build models or write code. Deloitte's survey found 86% of corporate and PE organisations have already integrated generative AI into M&A workflows, so the fluency gap is now a competitive gap, not a future one.
What should PE investors know about AI?
Six things, mapped to the framework above: how AI costs behave (inference as a variable, usage-scaled cost), how AI disrupts revenue models (seat compression, pricing pressure, services substitution), what makes an AI product defensible (proprietary data, workflow ownership, switching costs), whether management can deploy AI at scale, where AI creates risk (data, IP, cybersecurity, vendor dependency, regulation), and how to distinguish an evidence-backed AI capability from a management narrative. The average enterprise spent roughly $7 million on AI model usage in 2025, nearly triple 2024, so AI cost structure is now a diligence item, not a footnote.
How can private equity deal teams use AI?
Across the pre-sign workflow where adoption is concentrated: market research and target screening, data room ingestion and structuring, first-pass document analysis, risk synthesis ranked by materiality, and IC memo and report preparation. Deloitte found 35% of adopters apply generative AI to due diligence and 40% to strategy and market assessment. The discipline that makes it work is traceability: every AI-generated finding should be citable to a document, page and paragraph before it enters an IC paper.
What AI knowledge should an investment professional have?
Enough to answer the ten questions above about any target, and enough to use AI tools in the deal workflow without over-trusting them. Concretely: what a token is and why inference scales with usage, why seat-based revenue is exposed to agent-based competition, why proprietary data and workflow integration matter more than model access for defensibility, what production deployment looks like versus a pilot, and which regulatory regimes, including the EU AI Act's obligations for high-risk AI systems, apply to the target's markets. Depth by seat: partners at thesis level, principals at underwriting level, associates at evidence level.
Will AI replace private equity analysts?
The evidence supports augmentation of workflows, not replacement of roles. AI reliably handles the mechanical layer of diligence: ingesting data rooms, cross-referencing documents, drafting first-pass analysis and structuring findings. It does not own the judgement-intensive responsibilities that define the analyst's path: forming an investment view, validating evidence against source documents, assessing management credibility, and building the recommendation a principal and partner will underwrite. S&P Global's 2026 survey found 49% of GPs cite lack of expertise as a barrier to AI adoption, which points to the actual dynamic: the analysts who combine AI-augmented workflow coverage with disciplined human judgement become more valuable, not less, because firms need people who can verify AI output rather than merely generate it.
How Plausity accelerates this workflow
Plausity is an AI-native due diligence and deal intelligence workspace that helps M&A advisory firms, VC and PE funds, corporate development teams and investment-banking teams structure evidence, findings and questions across a data room. Plausity supports evidence extraction, source grounding, findings management and IC preparation — it does not replace human analysts, advisers or investment professionals, does not provide legal, tax, audit, regulatory or investment advice, and does not make autonomous investment decisions. All findings require human review. Built for today's investment and deal teams. Trusted by >200 firms.
To explore the underlying capabilities, see the Plausity AI analysis engine, findings and risk intelligence and evidence gap detection product pages, plus the IC memo and AI Q&A Assistant product pages. For team-level workflows, see how VC and PE funds and M&A advisory firms use Plausity across live deals, and how AI Impact due diligence, value creation, Tech DD and Commercial DD workstreams support the analysis.



