Data rooms tell you what the seller chose to share. Primary research tells you what the market, the customers, and the operators actually see. Plausity builds both into one due diligence workflow.
Deal risk rarely hides in the files. It hides in the churn a VDR doesn't show, the competitor shift a broker deck can't capture, and the operator pattern that only surfaces when you actually ask.
A single research layer, built for deal pace. Each modality feeds back into the same workstreams as your document analysis, every insight cited, traceable, and cross-referenced.
Hundreds of deep, one-on-one expert conversations conducted in parallel by AI voice agents. Adaptive in real time, synthesized in hours, cited to the exact moment in the transcript.
Learn moreStructured, AI-run reference conversations with the target's customer base. Validate retention claims, surface switching intent, test the stickiness story, at the scale a deal timeline actually demands.
Available todayQuantitative reach where interviews can't go. Run structured questionnaires across customers, former customers, and prospects to pressure-test commercial assumptions in days, not weeks.
Available todayTargeted AI outreach to former engineers, operators, and leaders of the target. The inside view that online review sites can't deliver, sourced through the same parallel interview pipeline, synthesized into materiality-scored findings.
Available todayTargeted outreach to distributors, resellers, and ex-operators of competing businesses. See the target's position through the eyes of the market it actually sells into.
On the roadmapBottom-up validation of TAM, growth, and pricing assumptions through structured operator panels, the kind of signal that either defends or rewrites the investment thesis.
On the roadmapEvery finding from an interview, a reference, or a survey is routed into the same workstream structure as your document analysis, scored for materiality, cited to source, and automatically cross-checked against contracts, financials, and filings. When an expert flags churn risk, Plausity opens the customer agreements. When numbers spike, interviews explain why.
Plausity cross-checks every primary research finding against the documents already in your due diligence. Contradictions surface automatically, with both sides of the evidence in view and links back to source. No more silent gaps between the interview deck and the data room.
Book a walkthrough of Plausity's primary research layer, from expert interviews to customer voice, and see how real-world evidence arrives alongside document analysis in one due diligence.